Hi, I’m Laura Rademaker

Hi, I'm Laura Rademaker

Creating product strategy at the intersection of customer value, business goals, and technical possibilities.

Product Leadership

While at Bestseller and de Bijenkorf, I was responsible for defining a UX vision based on customer research towards meeting business goals, working on cross functional teams for the .com digital experience. Now at G-Star, I manage a team of Product Owners and UX designers responsible for optimizing and elevating the digital experience of both the .com and App.

Design Systems

Understanding the importance of design consistency in order to scale design delivery, I’ve now had the opportunity to lead cross functional Design System project teams now at three e-commerce companies. All three of the projects led to increased design capacity, consistent customer experience, and more efficient onboarding.

Customer Centricity

I believe in a customer centric approach, where continous customer discovery leads to an iterative design & delivery of solutions meeting customer needs and business goals. At G-Star, I’ve followed a design thinking, customer centric approach in leading a successful organizational wide Hackathon & innovation program.

Years of Experience

Years in E-Commerce

Direct Reports

More About Me

Continuously discover and deliver measurable customer & business value. I believe in a customer centric approach, where we begin by understanding the customer, their goals, their needs and the opportunity space in order to define the optimal solution that exceeds business & customer expectations.

My career has been defined by solving problems. I enjoy helping not only teams solve problems for the customer, but also solve their own career problems or obstacles as they leverage their strengths and discover a sense of accomplishment.

I’m passionate about driving change. Proactive & a self-starter, I tackle problems and opportunities head on without hesitation. The energy I bring into the room brings people together as a team and drives the encouragement needed to succeed. It’s through working together that I believe we achieve the greatest results.

Product Design
Design Sprints & Hackathons
Agile & Lean UX
Design Systems

Preferred Tools

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